'ICE' Awareness Campaign

A new forwarded email touts the merits of labeling next-of-kin entries in one's cell phone contact list with the acronym "ICE" — In Case of Emergency — to facilitate identification of disaster victims. First suggested by a British ambulance service last year, the proposal became the subject of a national awareness campaign by mobile phone service provider Vodafone UK in April and kicked into high gear after the July 7 terrorist bombings in London. The idea has already spread to other countries, and, according to the Washington Post, is even gaining currency in the U.S.  Read more...