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David Emery

No Hoax: Free Rice Website Feeds the Hungry

By , About.com GuideApril 14, 2008

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In case you were wondering, FreeRice.com is neither a hoax nor a scam, despite its seemingly too-good-to-be-true premise. Visitors to the nonprofit website are presented with a word definition challenge, and for every correct choice 20 grains of rice are donated to the United Nations World Food Program. The latest brainchild of e-charity innovator John Breen, FreeRice works like this:

"The rice is paid for by the advertisers whose names you see on the bottom of your vocabulary screen. This is regular advertising for these companies, but it is also something more. Through their advertising at FreeRice, these companies support both learning (free vocabulary for everyone) and reducing hunger (free rice for the hungry)."

It's no replacement for good, old-fashioned, get-out-your-checkbook charitable giving, but at 26 billion grains of rice (and counting) donated to date, neither should it be dismissed as just another online time waster.

Click here to play.

Read more about it:
Free Rice - Website
Web Game Provides Free Rice for Hungry - BBC News
Lexicographical Beneficence: Freerice.com - NY Times Magazine
Saving the World One Click at a Time - Sydney Morning Herald

Comments

April 15, 2008 at 7:35 am
(1) John Bennet says:

Another great charity site is AIDtoCHILDREN.com. It donates money to children in need through World Vision.

AIDtoCHILDREN.com is a dual-purpose site for building an English vocabulary and raising money for under privileged children in the most impoverished places around the world.

Check it out at http://www.aidtochildren.com

April 17, 2008 at 10:13 pm
(2) elaine says:

Do you know if this is legit? Same words and defs as on freerice Don’t want to use my time on this if I should be .playing freerice.Who are the people or companies who pay for the correct answers?
Seems legit. But I can’t figure out who covers the .25 cents per correct def

August 6, 2008 at 12:02 am
(3) Legworks says:

FreeRice is legit because the WFP itself has endorsed them. However, I’m not sure about AidtoChildren.

February 15, 2012 at 11:01 pm
(4) UMA says:

Have i got it right? ….when they mean 20 grains of rice, it actually means 20 individual grains of rice . How much 26 billion grains of rice weigh? Has anyone worked out how many grains make a kilo of rice?

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