Turns out that amazing YouTube video of a ball girl kung-fu climbing the outfield wall to catch a high-flying foul was staged as a marketing gimmick for Gatorade. Is anyone surprised?
The spot was conceived by Chicago ad agency Element 79 and directed by Baker Smith. "It's certainly an amazing fabrication of an amazing play," writes Bob Garfield of Advertising Age. "The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track."
Read more about it:
• Amazing Ball Girl Catch - YouTube Video
• Element 79's Swan Song for Gatorade - Advertising Age
• Fresno Grizzlies Gatorade Ad on YouTube - ABC News