1. Home
  2. News & Issues
  3. Urban Legends
photo of David Emery

David Emery's Urban Legends Blog

By David Emery, About.com Guide to Urban Legends since 1997

'Ball Girl' Video Is a Fake

Wednesday June 25, 2008
Turns out that amazing YouTube video of a ball girl kung-fu climbing the outfield wall to catch a high-flying foul was staged as a marketing gimmick for Gatorade. Is anyone surprised? The spot was conceived by Chicago ad agency Element 79 and directed by Baker Smith. "It's certainly an amazing fabrication of an amazing play," writes Bob Garfield of Advertising Age. "The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track."  

Read more about it:
Amazing Ball Girl Catch - YouTube Video
Element 79's Swan Song for Gatorade - Advertising Age
Fresno Grizzlies Gatorade Ad on YouTube - ABC News

Comments

June 30, 2008 at 4:25 pm
(1) Freebird says:

Proves an old saying from my father. “Believe nothing of what you hear, and only half of what you see”. sw

July 3, 2008 at 12:36 pm
(2) DD says:

DAMN! Had me fooled! Was imagining that ballplayer out there trying that move after the game. LOL

July 16, 2008 at 12:16 pm
(3) peter d says:

Looked real to me, but the announcer did go the replay pretty darn fast, much faster than you would expect for a minor league broadcast.

August 2, 2008 at 1:33 am
(4) Dwain says:

Hoodwinked again. Really disappointed it was not real. I saved it, but glad I didn’t circulate it. Disappointed.

November 15, 2008 at 12:29 am
(5) Passenger A says:

Which is real, supergirl’s play or Dave’s comments?

December 26, 2008 at 9:02 pm
(6) JJ says:

It was such an obvious fake from the beginning, I’m amazed anyone was taken in. The girl would need to have been bitten by a radioactive spider to do that.

August 13, 2009 at 5:34 pm
(7) Gordon Freeman says:

Seriously … how F’ing _stupid_ would you have to be to honestly believe that video was real in the first place ?!!?

August 13, 2009 at 9:12 pm
(8) Fran says:

Can you prove that it is not the real thing??? Where are the cables?

August 13, 2009 at 10:06 pm
(9) RS says:

perfectly natural-sounding announcer track? yeah, for AM radio maybe

August 14, 2009 at 12:16 am
(10) RMG says:

Anyone who can’t believe that the footage might have been real is simply not an athlete. An athlete knows that play is possible, and given the perfect circumstances, it definitely could happen, even by a young girl. I’ll end with my favorite quote – Luck occurs when preparation meets opportunity.

August 14, 2009 at 8:33 am
(11) Lucy Mbofana says:

I knew it was fake from the first time l saw it.That girl does not have the face,confidence or stamina to perform such as act.But who would believe me anyway?

September 5, 2009 at 1:34 am
(12) amazed says:

Even in an article that quotes the maker of the ad and an ad magazine confirming it as an ad AND describing how they did it…. you STILL have 20% of the posters here insisting/arguing that it was real… I guess that’s why aliens and bigfoot will always exist.

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Urban Legends

About.com Special Features

What is a Recession?

Sure, we're all talking about it, but what, exactly, defines a recession? More >

Weird Breaking News

A daily look at some of the oddest (and dumbest) crimes around. More >

  1. Home
  2. News & Issues
  3. Urban Legends

©2009 About.com, a part of The New York Times Company.

All rights reserved.