Wall posts offering Facebook members a "Limited Time!" opportunity to change their profile to include a gold, black, pink, or red logo (or, in the most recent twist, "ANY color!") are a scam designed to redirect traffic to online survey sites, security experts warn.
According to Graham Cluley of Sophos.com, users who click on the links are asked to share them with friends before being presented with several survey options. No profile color changes actually occur.