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The Legend of the Apple Logo

Inspired by computer genius Alan Turing?

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Apple Logo
David Paul Morris/Getty Images News/Getty Images

(Reposted to commemorate the 100th birthday of Alan Turing, born June 23, 1912.)

For years it has been rumored that Apple's iconic logo, a stylized, solid white apple missing a bite on one side, was inspired by circumstances surrounding the death of Alan Turing, the groundbreaking mathematician and computer scientist who committed suicide by eating a cyanide-laced apple in 1954.

Not so, says the man who actually created the logo, graphic designer Rob Janoff, who laughs it off as "a wonderful urban legend." The concept was purely visual in inspiration, he says, with the bite taken out only to provide scale so the apple wouldn't be mistaken for a cherry.

CNN's Holden Frith tells the true story.

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