I hate to break it to you, Internet, but that blurry, one-minute video clip showing a couple of credulous dudes freaking out after seeing a mermaid slither off a rock into the deep blue sea is 100% fake, as are other "mermaid" videos circulating via social media these past few days.
The CGI-enhanced scene is from Animal Planet's new pseudo-documentary, Mermaids: The New Evidence, which premiered on Sunday. It's a sequel to last year's equally bogus Mermaids: The Body Found, which confused so many viewers with its false claims and fake footage that the National Oceanic and Atmospheric Administration had to issue a statement saying that in fact no evidence of aquatic humanoids has ever been found.
The filmmakers have coyly avoided copping to outright fakery, though executive producer Charlie Foley has admitted that the so-called "NOAA scientists" seen in interview footage are just actors.
As P.T. Barnum discovered over 150 years ago, fake mermaids sell. It remains true today.
Read more about it:
• Animal Planet's 'Mermaids: The New Evidence' Catches 3.6 Million Viewers
• Mermaid Hoax Drowns Animal Planet's Ratings Record
• Mermaid Hoax Makes a Splash for Animal Planet
• Animal Planet Continues to Confuse Fantasy Animals with Reality
• Everyone's Asking: Do Mermaids Really Exist? Well, Do They?