Ladies and gentlemen of the Internet, there was no "Philip Seymour Hoffman death hoax" the day before Philip Seymour Hoffman actually died. No hoax, no obligatory debunking by Hoffman's representatives, no "spooky coincidence."
Reports to the contrary are based on misinformation disseminated by Media Mass, a self-proclaimed "satire" website which maintains a vast archive of boilerplate debunkings of celebrity death hoaxes whether or not they have actually occurred.
Such a debunking has long existed for the "death hoax" of Philip Seymour Hoffman (on a page which will soon be, if it hasn't already been, revised to confirm his actual death). Precisely the same chain of events occurred after Paul Walker's death two months ago and James Gandolfini's death in June 2013.
To show you what I mean, here are more examples of Media Mass's handiwork:
• Harrison Ford Death 2014: Actor Killed by Celebrity Death Hoax
• Jerry Seinfeld Dead 2014: 'Seinfeld' Creator Killed by Celebrity Death Hoax
• George Clooney Dead 2014: Actor Killed by Internet Death Hoax
• Kanye West Dead 2014: Singer Killed by Celebrity Death Hoax
• Peyton Manning Dead 2014: Footballer Killed by Celebrity Death Hoax