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Email example contributed by Martha G., 12 December 2004:
The effort is reminiscent of previous email-driven protests in particular, the gasoline boycotts of past years and likely to net the same result in the end: a trickle of news coverage noting a disappointing outcome despite a great deal of sound and fury leading up to the event. As economists have pointed out before, grassroots consumer boycotts can be effective, but a sustained, focused, organized effort is required, not a one-day shopping break inspired by the haphazard distribution of an anonymous forwarded email. Update: The "Not One Damn Dime Day" boycott appears to be gathering steam at least in the media even as pundits debate its effectiveness: Inaugural Protest Ideas Sprout Across Internet
Activists Plan 1-Day Boycott on Spending
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