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Procter & Gamble Boycott (Gay Rights)

American Family Association email flier urges 'pro-family' readers to boycott Procter & Gamble in response to the latter's support for repealing Cincinnati's anti-gay rights charter amendment.

Description: Email flier
Circulating since: Sep. 2004
Status: Authentic

Email example contributed by K. O'Neal, Sep. 14, 2004:

Subject: P&G policy leads to support for homosexual marriage - September 14, 2004


P&G policy leads to support for homosexual marriage

Dear Jeannie,
Procter & Gamble, makers of Crest toothpaste and Tide detergent, has publicly thrown their support and money behind the homosexual political agenda.

P&G recently wrote to their Cincinnati employees <http://www.pgboycott.com/pginformation.pdf> urging them to support the repeal of a city law that forbids giving special rights to homosexuals. In 1993, the citizens in Cincinnati adopted the law by a vote of 62% to 38%. P&G is now working to get that law repealed and has given $10,000 toward that goal <http://www.pgboycott.com/pgcontributions.pdf> .

To our knowledge, Procter & Gamble is the first company to support the political agenda of the homosexual movement.

While not explicitly saying so in their public announcement supporting the repeal, P&G clearly showed their support for homosexual marriage. P&G said they "will not tolerate discrimination [against homosexuals] in any form, against anyone, for any reason." To keep homosexuals from being legally married is discrimination, which P&G says they will not tolerate. Taking them at their word, P&G supports homosexual marriage.

Take Action

American Family Association is asking pro-family groups and individuals to:

(1) Boycott two products of P&G-Crest toothpaste and Tide detergent. (Make sure your replacement is not a P&G product.)

(2) Call Chrm. A.G. Lafley at 513-983-1100 and politely let him know that you are participating in the boycott and will ask others to do the same.

(3) Please Click Here to register your support for the boycott <http://www.pgboycott.com/signpetition.asp> . We will send a regular update to P&G on the number participating.

(4) Please forward this email to your friends and family.

(5) Click here to print out and distribute the boycott Crest and Tide petition <http://www.pgboycott.com/PGBoycottPetition.pdf> .

Donald E. Wildmon, Founder and Chairman
American Family Association <http://www.afa.net>
P.S. Click here <http://www.pgboycott.com/productlist.asp> for a complete list of P&G products.

Analysis: True, with the caveat that Procter & Gamble has never expressed approval of or support for homosexual marriage. The claim that P&G's position on gay rights "leads to" support for homosexual marriage is a political scare tactic.

On November 2, 2004, Cincinnati residents will have the opportunity to vote for or against repealing the city's 1993 charter amendment outlawing what it termed "minority or protected status, quota preference or other preferential treatment" for homosexuals. Joining diverse civic entities such as the Chamber of Commerce, Mayor Charlie Luken and Catholic Archbishop Daniel Pilarczyk, Cincinnati-based Procter & Gamble has publicly supported repealing the amendment (also known as Article XII) on grounds that it's discriminatory, projects a negative image of the city and is ultimately bad for local business.

Two conservative Christian groups, the American Family Association (responsible for the flier above) and Focus on the Family, have organized a boycott of the company via the Website www.pgboycott.com, claiming that Procter & Gamble is promoting "a movement whose ultimate goal is gay marriage." Procter & Gamble, which maintains it is interested in nothing more radical than equal rights for all, says it expects the boycott to have "little effect" on sales.

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Sources and further reading:

Article XII Repeal Kicks Off
Cincinnati Enquirer, 10 February 2004

Rights Activists Prepare Campaign
Cincinnati Enquirer, 17 February 2004

Business Leaders Back Article XII Repeal
Human Rights Campaign, 12 March 2004

Cincinnati Rewrites Ballot Issue in Effort to Save Gay-Rights Vote
Cleveland Plain Dealer, 31 August 2004

Pro-Family Group Spearheads P&G Boycott
Agape Press, 15 September 2004

Family Groups Lash Out at Procter & Gamble
Cincinnati Enquirer, 18 September 2004

Last updated: 10/02/04

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