Wal-Mart Contributes 5% of Sales to Homosexual Group
Netlore Archive: Email flier from the American Family Association claims Wal-Mart contributes 5% of its sales to a homosexual group promoting same-sex marriage
Description: Email flier
Circulating since: November 2006
Status: Misrepresents the facts
Analysis: See below
Email example contributed by Kim W., 1 November 2006:
November 9, 2006
Please help us get this information into the hands of as many people as possible by forwarding it to your entire email list of family and friends.
Wal-Mart Contributes 5% Of Online Sales To Homosexual Group
Sign the pledge not to shop at Wal-Mart or Sam's Club on the Friday and Saturday following Thanksgiving. Time is short. Act today!
Comments: The above message was mass-emailed to about 3 million recipients by the American Family Association, a conservative Christian organization, on November 9, 2006. It is misleading on several counts.
The headline, "Wal-Mart Contributes 5% Of Online Sales To Homosexual Group," falsely implies that a percentage of Wal-Mart's online sales goes to the Community Center for Gay, Lesbian, Bisexual and Transgender People in Washington, DC. The truth, as reported by Cox News Service, is that the organization receives a 5% revenue share of e-commerce sales generated only by users who purchase Wal-Mart merchandise by clicking a link on the CCGLBTP Web site.
"The agreement," says the email, "is an indication that Wal-Mart is totally committed to supporting the homosexual movement."
Clearly, it indicates no such thing.
Outreach to homosexual groups already well-documented
What is not so clear is why the AFA felt it necessary to issue such a misleading statement when there is plenty of evidence accurately documenting Wal-Mart's support of homosexual advocacy groups. For example, it is a fact that Wal-Mart joined the National Gay and Lesbian Chamber of Commerce earlier this year and even pledged to sponsor some of its programs. The company explained its commitment as follows:
Wal-Mart is supporting the National Gay and Lesbian Chamber of Commerce to strengthen relationships that will help us connect with all the customers we serve. And, as a business, our commitment to welcome and to serve all customers with respect and without discrimination remains unchanged, and is critical to our success.Consumers are, of course, free to protest to these policies if they find them objectionable by refusing to patronize Wal-Mart.
Wal-Mart is committed to advancing diversity among our employees, our suppliers and our customers. The company is in partnership with organizations around the world working on behalf of many groups, including women's groups, minority groups, and hundreds of other groups that reflect all aspects of our customers.
Sources and further reading:
Gay Link Spurs Call for Wal-Mart Boycott
Cox News Service, November 2006
Wal-Mart Partners with Gay Marriage Group
Netlore Archive, 1 September 2006
Last updated: 11/11/06