Description: Viral video / Hoax
Circulating since: Feb. 2011
Analysis: Contrary to what's being claimed in some quarters, this video is clearly not being "deleted all over the Internet" by unnamed government agencies who don't want its existence revealed. It has been posted and reposted thousands of times since its original upload in 2011 and can easily be found on numerous websites, including YouTube.
Shot outdoors with a handheld camera, the shaky, poor-quality video is meant to convey the impression that a UFO sighting in São Paulo, Brazil was spontaneously documented by freaked-out bystanders, but in fact it's a carefully crafted hoax created for an advertising campaign.
The video made international headlines after going viral in February 2011 but was instantly pooh-poohed by skeptics, including a video editing expert interviewed by the São Paulo TV station G1 who said that a frame-by-frame analysis revealed the use of special effects.
One of the creators of the video, Andre Angelico of Atitude Comunicação, a Brazilian marketing firm, subsequently admitted in an interview with BrazilTodayNews.com that it was conceived as a viral promotion for a pizza box manufacturer and was "unintentionally leaked" on the Internet.
Sources and further reading:
UFO Hiding Behind the Cloud São Paulo, Brasil Feb 24 2011
YouTube video, 27 February 2011
Vídeo com Objeto Estranho no Céu Causa Polêmica no Interior de SP
G1 SP, 25 February 2011
'UFO' Lights Up Brazil Skies
Fox News, 1 March 2011
Have We Just Had a Close Encounter? The Footage of a UFO Hovering Over a Brazilian City
Daily Mail, 2 March 2011
Brazilian UFO: An Unintentional Hoax, Says Author
BrazilToday News, 4 March 2011
Last updated 03/18/14