November 15, 1997
Word on the Internet grapevine has it that pizza deliveries to the White House and Pentagon increased dramatically over the past week as the United States and Iraq appeared headed toward armed confrontation.
According to an unconfirmed report, Domino's Pizza disclosed last week the delivery of an unprecedented 300 pizzas to these strategic locations on the night of Sunday, November 9 while the U.S. government weighed its response to Saddam Hussein's threat to shoot down U.N. spy planes over Iraq.
Some believe the so-called "pizza index" is an accurate predictor of major military operations on the part of the U.S. armed forces.
The Domino's Theory
To cite a recent historical example, on January 15, 1991 Frank Meeks, owner of several Domino's Pizza locations in Washington, D.C., told the Chicago Tribune that a sharp rise in the volume of pizza deliveries in the nation's capital suggested military action was imminent in the Persian Gulf. Operation Desert Storm was launched the next day.
Domino's insists this was not a fluke. According to the company, its "Pizza Meter" registered significant delivery spikes in the nation's capital just prior to U.S. actions in other parts of the world, as well.
"Whenever something happens in this country we know first," boasts Meeks. "You can question the accuracy, but orders went up before the Panama invasion, before the Grenada invasion, and on the night before George Bush said 'read my lips, no new taxes' he said read my lips more pepperoni."
Is there anything to these claims? The evidence is inconclusive, writes Andrew Warinner, one of the few people in the world who has actually taken time to research the phenomenon. The only thing we can say for sure is that Domino's is out for free publicity, and getting it. For an in-depth assessment, see Warinner's online report, "That Delivery Boy May Be a Spy."